5/20/2007

Chrysler's old logo's back

Now that Chrysler is no longer a subsidiary of Daimler, word is that the company will revive its Pentastar logo, dropped in 1998 after the DaimlerChrysler merger - according to a recent Detroit Free Press report.

The tip-off apparently stemmed from an internal Chrysler email sent to employees by one of the automaker's executives. Said executive was present for the Monday meeting where news of Chrysler's sale to Cerberus Capital Management was given to various high-ranking execs.

The news comes not long after that of Buick updating its classic tri-shield badge to give a more contemporary appearance. Like Buick, Chrysler is likely to be introducing a touch of modern design to the iconic Pentastar, lest it be judged as dated.

So now that Chrysler is bringing back icons from its pre-Daimler heritage, how about treating the Sebring to some fake wood paneling and renaming it LeBaron? Hmmm? Hmmmmm?? Come on, it'll be fun!

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